The short answer is that SEO is very effective not only for generating traffic, but also for generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. To answer the question, yes, SEO is a valuable investment and is worth the investment.
You're creating an asset for your company by investing in SEO. If you hire a full-time SEO, they can have an expert on your team with a good knowledge of your products or services. The only negative is that this will cost you much more and requires a long-term commitment. You can expect to pay a full-time SEO around £30,000 a year, but you'll get an expert for this, as there are more people available than there are open positions.
You want to work with SEO consultants who can be flexible with your strategies and your budget, especially if you need to quit for financial reasons. So I think having an SEO company that contacts you for SEO services is really a no-no, since they're mostly fake. When I started 15 years ago, the hardest thing was to explain to my clients what SEO is ???? Now times have changed, and SEO is part of content marketing, so the rules have changed too. When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it.
Many bloggers already use the Yoast SEO plugin to help with their on-site SEO practices, but the premium version offers you some very interesting extras, such as support and multiple keyword targeting, which can be very useful. On-site SEO, which can include everything from creating new keyword-related content to loading optimized images and improving site navigation, is an important part of any SEO strategy. Experienced SEO consultants who have a strong reputation and target high-end companies charge substantially more to provide the same service. To determine if SEO is worth the resources and investment, you should carefully consider what “is what you want to get out of an SEO investment.
If an SEO Consultant takes longer than the allotted time to complete their tasks, they should not be charged more, as the service is included in the cost. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO.