Take a course and get certified. Understand how search engines crawl and index content. Listen to the world's most downloaded B2B sales podcast Braden Becker's journey to becoming an SEO specialist at HubSpot is a bit unconventional. In college, he studied Writing %26 Rhetoric, which helped him get his first job as a text editor in a B2B trade publication.
As he progressed in his career, Braden moved to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world's largest environmental services company. Use this video to understand basic and advanced on-page SEO strategies (including many real-life examples). I'll cover these options (including their pros and cons) in this chapter. You can work as an SEO specialist without a formal qualification.
You'll probably get some informal on-the-job training. Occupation entry can be improved if you have qualifications. You can become an SEO specialist by studying advertising, marketing, communications or computing and IT. An SEO specialist combines a number of cross-skills that are not offered in a vocational program, which means that you will be self-taught to a certain extent.
This makes it important to have an interest and passion for the field. As SEO is a relatively new industry and is subject to a lot of change from month to month, specialists are required to keep up with new developments, as well as to conduct their own research. SEO requires time, commitment and experience. Do you want to learn? Here are 21 things you need to become an SEO expert.
Here are 21 things you need to know to become an SEO expert. As someone who has worked in this industry for 15 years, knowing why differentiates you. Once you understand the basics of SEO, it's time to apply them. Not sure where to start? Try this list of 25 trusted resources to get started.
If you are interested in e-commerce or B2B marketing, look for groups with those focus areas. The idea of becoming an SEO professional may seem overwhelming to many, but there are plenty of simple SEO concepts to get you started. It's also true that good SEO tools cost, but in the long run the performance is much more than the monthly fee you'll pay for a good SEO tool. Being a “T-shaped” SEO expert means that there are people who are better equipped to handle most SEO tasks than you are.
A lot of SEO professionals and colleagues I know (both at the agency and at home) don't have their own sites, to try things out and use them as their SEO playing field. If you're a small business owner, or if you work in a smaller company or as a consultant, you're more likely to have to make technical SEO adjustments to your web pages yourself. From there, it's all about putting your SEO knowledge to use by optimizing your content, creating some links, and making sure your site is technically sound from an SEO perspective. Before we get into the steps, it's important to understand the difference between an SEO expert and an SEO professional.
For example, Backlinko reader Felix Norton started SEO when he helped customers with their local SEO. With the increasing complexity of search engine optimization, and its vital importance for driving traffic, SEO experts are becoming an indispensable member of any marketing team, and even non-specialist team members, from interns to CEOs, should also be familiar with SEO. While there are several ways to become an SEO expert, there is no single way to become an SEO expert. Reading case studies on how others have succeeded with SEO campaigns is a great way to get new ideas you can use and the inspiration you need to keep trying until you get the SEO right.
Braden, along with other HubSpot SEO and historical optimization specialists, Aja Frost, Victor Pan and Amanda Sellers offered their advice on what it takes to become an SEO expert and the paths they took to achieve it. . .