How much does SEO cost? When it comes down to it, not as much as revenue, traffic, and brand awareness. Even so, the right SEO budget will depend on what your company wants to achieve and what you can afford. Search engine optimization or SEO is a strategic marketing company to gain more traffic to your website by placing your site at the top of the search engine results page or SERP. So the burning question, as with all marketing, is how much does SEO cost? It is a difficult question to answer because it can be very variable.
It largely depends on the type of website you have, whether you're a small business or a large corporation, whether you want to hire an individual in-house SEO specialist to do SEO for you, or go with an SEO company that takes care of all your SEO marketing. The most favored design for SEO pricing, according to Brian Honigman of Digital Current, is to budget as a monthly expense (see below). This seems to work better for most companies. The price increases depending on the requirements of your particular business.
This causes these SEO agencies and freelancers to do black hat SEO, violating Google's SEO guidelines. Now, although this is not always the case, sometimes you will find a new SEO agency that wants to build its clientele and reputation first by offering SEO services at an affordable price. By setting an online marketing budget and looking for an SEO company, you'll find that SEO prices are everywhere. For these reasons, SEO is not worth it for business owners who are not interested in investing the resources and time to receive a significant return on investment from SEO.
Managing business SEO requires a change in tactics, not just expanding SEO practices for small businesses. That said, some agencies like Stellar SEO offer personalized SEO services that are based on a unique offer that depends on the specific goal of your website. The first SEO calculator is an example of what is normally the wrong way to measure SEO ROI for small businesses. Prevent the business from ending decisions by learning about SEO and establishing an SEO budget that offers a strong return on investment over time.
You may find that working with a consultant on a part-time basis or hiring a basic SEO package from an agency is enough for the first few years. Your SEO needs will vary depending on where you are with SEO today, the size of your site, your competition, and your goals. Get an external perspective from an SEO consultant to help lay the groundwork for the next 6-12 months of running your internal team. Changing direction or stopping the SEO campaign early could make your small business never get the results you need in SEO.
Before you hire an SEO agency, you'll want to get an idea of the return on investment or SEO ROI you're likely to see. While some of this research can be done in-house, small businesses will find it very laborious, but SEO professionals can help with this, along with the other elements of SEO.