Here are the top 10 qualities to look for in an SEO expert, Years of SEO Experience. An Understanding of the Three Levels of SEO. A proven track record of success in SEO. An Understanding of the Big Picture.
The ability to adapt to the culture of your company. As a content and growth marketer for several tech firms, I understand the value of good SEO and marketing services. This has often led me to hire an SEO expert from an independent platform or job board. Now, an online freelancer platform may seem like a strange place to hire an SEO expert.
This leaves the problem of finding the right freelancer site, with the right SEO experts you can partner with to create your next online marketing strategy. What differentiates me from consultants and similar hiring websites is the process I use to scale companies. If you are looking for an SEO consultant or an agency representative, here is a list of the 7 best sites to hire an SEO expert. I use that same mentality when I scale your company.
This will ensure that you not only get someone to help you attract more organic traffic, but who generates real marketing value and ROI from SEO. Upwork is a huge online job portal with millions of freelance profiles from all over the world. The popular platform has professionals who hold various SEO and marketing skills, such as email marketing, social media marketing for a small business, etc. Profile ranking algorithm helps clients filter through featured freelancers to find people with the experience you're looking for.
The variety and range of profile levels help you make the right choice based on your budget and the complexity of the project. While it gives you a lot of profiles to choose from, Upwork doesn't have a specific evaluation process, so you'll have to interview and screen freelancers yourself. However, it does generate a profile and a project completion score that can help you make a better decision. In general, if you want to have the freedom to choose between very detailed profiles, Upwork is a good platform.
It's basically an e-commerce site with freelancers as a product. You're sure to find a professional for every competition related to SEO and content marketing. Unfortunately, with a large profile volume comes the difficulty of sifting through hundreds of profiles to find the right one. However, if you have a limited budget and need one or two people for basic SEO implementation, Freelancer is a good place to look.
Guru is a network of freelancers with profiles that cover 8 professional categories and several subcategories. Guru has a large number of global SEO experts offering a variety of services, from organic search, single-page SEO and site-wide audits to large-scale SEO implementation. Also, because it's an independent site, you're likely to get services at much more affordable prices than you would get through a high-end SEO agency. However, like Upwork, Guru does not interview the profiles it allows on its platform.
They allow the customer to classify the ones that best suit them. In general, if you want to be able to hire SEO experts and complete agencies on the same platform, Guru is an ideal place to start. People Per Hour is another independent marketplace for professionals, but with a focus on hourly pay rates. The site remains faithful to the self-employed formula that they are paid by the hour and many of the professionals that make it up prefer the model.
People Per Hour has grown over the years and is now home to millions of marketing and SEO professionals looking for brief technical jobs. The platform has made it relatively easy to search for the right SEOs. It allows you to contact freelancers directly, based on the established hourly rates of their profiles, and interview them before hiring them for the job. While the paid model is good for temporary or very short jobs, it's not ideal if you want to give more detailed work, such as a full SEO audit of the website.
This could put a strain on your budget, so it's best to look elsewhere for more complex tasks. Overall, if you're looking for basic SEO service providers, People Per Hour isn't a bad place to look. Fiverr is a huge market for freelancers who offer a wide variety of services. Fiverr is known for offering services that cost very little, which increases your chances of finding an affordable SEO service provider or agency among their profiles.
Like People Per Hour, Fiverr is good for hiring people for one-off or short-term SEO work. Anything more detailed and you better look elsewhere. Overall, if you're just looking to give a freelancer a minor aspect of a larger SEO campaign, Fiverr is a great platform to navigate. Facebook Careers is the newest freelance platform and job board out there.
It has become very popular among professionals who are active users of Facebook. Backed by a robust infrastructure, Facebook Careers hosts a wide range of career areas and work lists. Facebook Careers is primarily limited to technology-based and technical areas of work, with an extensive list of digital marketing competencies, from basic keyword research to full search engine marketing. In addition, because it is so new, the platform has not yet been overcrowded with poor service providers, so you are more likely to find an expert there.
With professional diversity growing every day and technology opening up new career paths, it's hard to find someone with the exact skills you and your project need. This is no different when it comes to high-quality SEO services. A statistical survey said 70% of marketers say that SEO is more important and effective than PPC. Despite the variety of freelancer platforms, it is always difficult to find a professional who is really as good as advertised.
Sites like Upwork require approval before a freelancer can set up a profile. However, due to the large number of profiles already approved and the somewhat ineffective profile scoring system, you will have to work with the person to discover their competition. The same goes for platforms like Guru, which does feature agency profiles, but you'll still have to work with them to evaluate their experience on the subject of practical SEO. There are also some agency profiles on Guru that promise more than they offer.
In addition, many of the SEO services they offer (such as link creation and search ranking analysis) are automated. Not to mention that some of their SEO techniques aren't exactly white in nature. Finally, platforms like Fiverr and People Per Hour are too limited in terms of the SEO services you can hire. As mentioned above, they are only good for basic SEO jobs on a limited budget.
If the candidate demonstrates a full understanding of their long-term and short-term objectives, they are ideal for your project. In terms of soft skills, the candidate must have the ability to fully understand the details of a project and be willing to work with clients to carry it out. Use this video to understand basic and advanced on-page SEO strategies (including many real-life examples). I'll cover these options (including their pros and cons) in this chapter.
In this post, we'll give you 10 points to consider when evaluating an SEO expert. By the end of reading this, you should be much more confident in deciding who can best optimize your website. First, research to determine a realistic price for an SEO campaign. Research and take note of the average price of the SEO services you're interested in.
Doing so will help you get an idea of the maximum budget you'll need to get what you want out of your campaign. The term “SEO expert” is used a lot these days. When you hire a professional SEO company, you'll gain the experience needed to implement an effective SEO campaign that works for your business. He has even sharpened his SEO skills enough to co-create the SEO strategy for all HubSpot blogs.
Hi Brian, this is great content for SEO and it has detailed information to become an SEO expert. Now that you have to consider some good companies and SEO consultants, the next step is to ask them qualifying questions to see if they are the right fit for you. Overall, if you're looking for an industry-leading outsourced SEO specialist and consultant, book a consultation here with me for your best bet. Project-based payments are the most common in the SEO consulting industry, and can vary widely, depending on the size and complexity of the project.
As you can see, finding an SEO consultant for your business can be a process, but it's important. For me, independent sites are the best place to look for affordable SEO experts, teams and agencies (as an alternative to an in-house SEO team) for various campaigns. However, on the other hand, the sites themselves and most of the SEO professionals on them have some negative denominator between them that makes them less suitable for your SEO plan. For example, Backlinko reader Felix Norton started SEO when he helped customers with their local SEO.
It's easy to compile a list of potential SEO consultants for you or your client's business; narrowing that list down and finding the best option isn't. Everyone on this list is actively involved with SEO now, or they are sharing SEO information, knowledge and ideas (whether through social media, contributing to posts or blogs, or speaking at conferences). Braden, along with other HubSpot SEO and historical optimization specialists, Aja Frost, Victor Pan and Amanda Sellers, offered their advice on what it takes to become an SEO expert and the paths they took to achieve it. Also, ask consultants if they offer off-page SEO strategies to publicize your content on other websites, often through blogs, social media platforms, and press releases.