A true SEO expert knows how to plan an SEO campaign that generates traffic, conversions and sales. And the proof is in the pudding. For B2B companies, SEO generates more revenue than all other digital marketing channels combined. Across all sectors, it has an average of 44% of all revenues.
Companies are still making money because Google places them at the top of search results. SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI).
To answer the question, yes, SEO is a valuable investment and is worth the investment. You're creating an asset for your company by investing in SEO. You might think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy. To determine if SEO is worth the resources and investment, you should carefully consider what “is what you want to get out of an SEO investment.
So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it. While your SEO won't work in your office every day, SEO companies like WebFX provide you with regular reports and a dedicated account manager so you have a constant point of contact. So, in this case, is SEO worth it? Do you want to reduce the cost per acquisition of your potential customers? If so, then YES, SEO is worth it. When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it.
And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. While no SEO strategy could claim to be algorithm-proof, SEO providers who follow best practices should see that their clients' traffic and rankings are kept up to date regardless of algorithm updates. A redesign is an excellent opportunity to invest in your ongoing visibility by preserving the existing SEO elements that are driving traffic and creating an SEO strategy that leads to long-term success. In fact, we've found that SEO and PPC efforts often work better together, as SEO attracts visitors through unbranded searches and guides them through the marketing funnel.
If you're a small, one-person store, SEO is still a very important investment, but it may make more sense to do SEO on your own than to hire an agency to take care of it for you. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO.
