SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). To answer the question, yes, SEO is a valuable investment and is worth the investment.
You're creating an asset for your company by investing in SEO. Different SEO services cost more than others and will depend on the company that manages your SEO and the type of work they have agreed to do for your website. SEO agencies can be overkill for companies and people who are impatient and don't have the necessary budget to handle SEO services. Here's the question, if you're in a lead-based niche like an SEO service provider, you need to consider the lifetime value of your organic leads when analyzing the overall success of the SEO campaign.
While no SEO strategy could claim to be algorithm-proof, SEO providers who follow best practices should see that their clients' traffic and rankings are kept up to date regardless of algorithm updates. You might think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy. So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it. If you're a small, one-person store, SEO is still a very important investment, but it may make more sense to do SEO on your own than to hire an agency to take care of it for you.
And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. Most free SEO tools can help you perform a basic website audit that will reveal information as good as the expensive audits charged by SEO companies. A redesign is an excellent opportunity to invest in your ongoing visibility by preserving the existing SEO elements that are driving traffic and creating an SEO strategy that leads to long-term success.